London Lifestyle Photographer Ian Kobylanski
Genuine Moments for Your Brand: Authentic Imagery for Advertising & Commercial Campaigns
Lifestyle photography services by Ian Kobylanski. Based in London, Ian specializes in creating compelling and authentic still and motion images for advertising and commercial purposes.
With roots in Vancouver, Canada, Ian brings a global perspective to his work, capturing the essence of brands through his candid yet polished style. Ian collaborates closely with clients to ensure that every image aligns with their vision and campaign goals.
What is Lifestyle Photography?
Lifestyle photography for advertising and commercial purposes is all about creating authentic images that are emotionally relatable. They’re candid, fleeting moments – whether staged or organic – that tell a brand's story through genuine expression.
Whether it's an event, a day-in-the-life documentary series, a highly curated scene in a studio, or behind-the-scenes stills, Ian's goal is to humanize brands and deliver impactful visual messages.
Check out Ian’s article What Is Lifestyle Photography? A London Photographer's Perspective for more insight.
Looking for these kinds of photos for your small or one-person business? Check out Ian’s Personal Branding Photography Services.
Out-of-home advertising campaign for the Chinese Canadian Museum, commemorating the 100th anniversary of the Chinese Exclusion Act. Displayed across Canada alongside an accompanying commercial broadcasted on all major television networks. Read more about the cultural impact of this project here.
“Ian excels as a photographer, blending his expertise with solid post-production skills. His friendly and charismatic nature ensures both talents and clients feel relaxed throughout the session. Our team highly regards Ian’s flexibility and enthusiasm to tackle diverse projects; he’s always a pleasure to work with. We are thrilled with the final photographs and can’t wait to see what Ian captures next.”
Services
Advertising Campaigns
Creating compelling still or motion visuals for major brands, ensuring your campaign stands out and resonates with your audience.
Out-of-Home Advertising
High-quality images designed for large-scale advertising placements, capturing attention in high-traffic areas.
Web Campaigns
Engaging and dynamic images optimized for digital platforms, driving engagement and conversions.
Full Production Team
Access to a talented team of hair and makeup artists, stylists, assistants, and videographers to support your project.
Creative Collaboration
Partnering with clients from concept to execution, including white-boarding, storyboarding, test shoots where needed, and final delivery.
On-Site & In-Studio Portraits
Sessions in Ian's East London loft studio or other accessible locations, provide a variety of indoor settings to contrast outdoor images and create a wide breadth of imagery.
Documentary photography for Rosenbauer: the leading manufacturer of EV-powered firetrucks and lifesaving equipment. These images follow the Vancouver Fire Department ahead of receiving the first EV firetruck in Canada. These images were used for Rosenbauer’s promotional campaigns and their 2024 print calendar, distributed to thousands of fire departments worldwide. See the full series here.
“We worked with Ian - the first time - on a global project. The technical demands were high and the shooting situation not easy. The briefing was just online and it turned out - just perfect. It’s not easy in a whole world of “photographers” to find a pro - who gets the needs and delivers - Ian did.”
All commercial lifestyle photography includes
✓ Introductory goal-setting discovery call
✓ Outfit and wardrobe consultation for subjects
✓ Posing and expression coaching for subjects
✓ Storytelling and mood board brainstorming session
✓ Fillable shot list template for outfit, prop, and background/location planning
✓ Location scouting custom to every client
✓ Ian’s furnished loft studio as our base (optional)
✓ Combined services with modeling agencies, hair and makeup artists, clothing stylists, and video production (optional)
✓ Personalized selection gallery for you to pick your favourite images from after our shoot
ESPN press release campaign for elite baseball coaching company Travail, featuring two ex-MLB baseball players Michael and Tyson. These images helped achieve Michael and Tyson’s 2024 placement on the television series Amazing Race: Canada.
“Working with Ian has been nothing short of a tremendous experience. Ian is the best combination of both artistic and branding focused ensuring all images shot with him are not only stunning but convert well within the target market. Ian has worked with us (our marketing agency) for a few years now and will for many more to come. Ian has worked with us on a variety of projects, there truly isn’t a brand or company I wouldn’t feel comfortable having Ian shoot for.
Whether it’s for a new start-up brand or a client making TV appearances, and magazine covers Ian will always deliver his best work. I absolutely cannot recommend working with Ian enough, especially for any sort of branding or creative materials!”
Why choose Ian Kobylanski?
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Proven track record of delivering successful campaigns with tens of millions of impressions.
Read more about Ian and his background here.
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Working closely with clients to develop and execute creative concepts that align with their vision.
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Producing polished, professional images that stand out in a crowded marketplace.
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Bringing insights and experience from Vancouver to London, working with a diverse range of brands.
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Ensuring every subject feels comfortable and confident, regardless of their experience in front of the camera.
Capturing the City Run and City Life campaigns for RYU Apparel’s Spring/Sumer 2022 active-wear and lifestyle collections. See the full series here.
“I hired Ian for a photoshoot from my small company after comparing several photographers in the area. Not only were his images the best, but he was also very responsive and a great communicator in getting the appointment scheduled. He was very flexible and came to the house we’d rented with everything he needed. He gave us great tips on how to pose for best results, and grouped us together well. The pictures came out great! I’d hire Ian again in an instant!”
Experience with Non-Models
Ian has extensive experience working with subjects who aren't professional models. He directs all posing and expressions across his photography services, creating a comfortable environment that fosters natural and authentic moments.
Ian believes that building a relationship with his subjects is crucial. He meets with clients face-to-face ahead of the shoot to go beyond written communication, ensuring everyone feels at ease and prepared. This approach helps to capture genuine expressions and candid scenes that connect with viewers.
White Claw Hard Seltzer’s new flavor debut campaign, photographed at Altitunes Music Festival and Norquay Mountain Ski Resort.
Ian's Lifestyle Photography Style
Ian Kobylanski’s lifestyle photography captures emotionally engaging moments that help brands tell their story. His work is designed to resonate with audiences on a personal level, whether through day-in-the-life series, curated studio shoots, or behind-the-scenes glimpses. By focusing on genuine interactions and polished imagery, Ian ensures that every campaign stands out and connects with its intended audience.
“Ian is an absolute pleasure to work with. He is a partner that is extremely professional, efficient and able to anticipate needs both on-site and prior to executing a job. On-site he is agile with business needs and is able to add value to the environment taking place with such ease. The quality of the work that Ian produces consistently exceeds expectations and he does this all with an amazingly supportive attitude. Really truly, cannot recommend working with Ian enough!”
Contact
Ready to elevate your brand with professional lifestyle photography? Connect with Ian.
Commercial lifestyle photography campaign for THRIVE by Le-Vel: North America’s leading direct sales vitamin and supplements brand.
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